Case Study Analysis - Tiffanies Example | Topics and Well Written Essays - 750 words

Analysis - Tiffanies - Case Study ExampleThe sale of all right jewellery accounts for only a small percentage of the overall sales and profitability for the firm however, it continues to represent a lions share of the overall investment, research and development, and harvest-time space that such items receive within the Tiffany branded stores.Tiffanys is seen by consumer markets as representing on extremely expensive pieces of fine jewelry this somewhat reduces the degree and extent to which it can hope to engage consumers within other markets.Solution a Activate an aggressive marketing campaign that alerts consumers that Tiffanys provides for the needs of a diverse group of consumers not only those that are within the highest socio-economic category.Solution b bring forth slowly phasing less expensive products into the product mix and hope that the consumer base will respond positively by means of gradual osmosis continuing to utilize the 18 month product troll previously defin ed.Solution a Promote a strategy that engages consumer awareness that Tiffanys physical location only represents a portion of what the firm has to tour and that online shopping as a manner by which everyone else that does not live in close proximity can enjoy their products.Solution b Begin to alter the brand marketing approach so that Tiffanys will not only be marketed within certain select forums. This will hike up a re-integration of understanding in terms of what the firm represents and how.Solution b Discontinue existing and outdated marketing approaches that have placed a disproportional focus on word of mouth and status advertising as these are outdated and insufficient to reach emerging markets.Solution a Whereas roughly all other luxury brands have engaged with the Chinese market thoroughly, Tiffanys only represents 10 stores in this nation of over 1 jillion people indicating a situation in which potential for profitability and market space within China